Main Article Content
Consumer behaviour is influenced by various factors that keep on changing from one country to another. This review article aims to identify consumer awareness and attitudes towards green cosmetic products. It explores the various factors explaining consumer behaviour, such as increased demand for the consumer, purchasing power, information related to green cosmetic products, awareness of the market condition etc. There is a scope for primary research to explore the green cosmetic market as the finding of this research. This study would help society as well as to the corporate houses. It has concluded that there is a behaviour- purchase gap in the consumers related to the green cosmetic products and the government and the big corporate houses needed to work together to reduce this gap. Also shows that how the pandemic has induced the great advantage of artificial intelligence in attracting the consumers.